In Design III we were assigned the task of creating and distributing a new cliche, I wasn't sure how to connect this to my thesis interest but I knew where I wanted to start: Bruce Mau's Incomplete Manifesto For Growth. I knew when I read this that I wanted to do something visual with it and this was the perfect opportunity since the list consisted of so many design troupes, ideas that could easier enter the idea of cliche.
I decided that I would turn each on into a post card that could be mailed out. To create the images I used quick associations from either the tag line or the explanation of each point on Mau's list. All the images were found using Google images as my tool. Each postcard is numbered so that the recipient would know that they are receiving a part of a whole.
While I really liked the visual impact and idea of the postcard set, I was still unsure how this idea could work into my thesis. The biggest link was association. Each card would get part of my personality, since I created them with my own associations. Then I would be connecting with others by choosing who to send each one too and bringing their personality in to the mix.
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